To be the leader in tyre technology by building the Company’s image through quality improvement, competitive prices, customer satisfaction and meeting social obligations.
MISSION
To endeavor to be the market leader by enhancing market share, consistently improving efficiency and the quality of our products.
To offer quality products at competitive prices to our customers.
To improve performance in all operating areas, so that profitability increases thereby ensuring growth for the company and increasing return to the stakeholders.
To create a conducive working environment leading to enhanced productivity, job satisfaction and personal development of our employees.
To enhance productivity and continue discharging its obligation to environment by contributing to social welfare and adopting environmental friendly practices and processes to serve the society.