SIGNING CEREMONY OF TECHNICAL SERVICES AGREEMENT BETWEEN GTR & SHRC

August 2024 – Ghandhara Tyre and Rubber Company Limited (GTR) has entered into a Memorandum of Understanding (MoU) with Shandong Huasheng Rubber Co., Ltd. (SHRC), a leading technology service provider in the global tyre industry, headquarter in China. The MoU was signed in an elaborate ceremony in Dubai.

The MoU outline the intent to explore the establishment of a Joint Venture (JV) in Pakistan for the manufacturing, marketing, sales, and supply of Truck Bus Radial (TBR) and Passenger Car Radial (PCR) tyres.

SHRC, based in Dongying, Shandong, China, has global production capacity of 30 million units for PCR and 9 million units for TBR, exporting to more than 100 countries. In 2023, the company’s business volume reached up to USD 1.5 billion.

Mr. Hussain Kuli Khan, CEO of GTR, highlighted that SHRC, a globally recognized leader in tyre manufacturing, operates a cutting-edge R&D center and a high-performance Tyre Green Engineering Laboratory, facilitating advanced material testing and innovation. He further emphasized that the proposed joint venture will prioritize the export of TBR and PCR tyres.

GTR had signed a Technical Service Agreement with SHRC in September 2024 for a term of seven years. This agreement aims to enhance GTR’s manufacturing processes by leveraging SHRC’s advanced technical expertise and proprietary knowledge.

This initiative is expected to contribute significantly to Pakistan’s economy by earning foreign exchange, creating employment opportunities, and addressing the rising demand in the local market, thereby reducing the reliance on imports and conserving valuable foreign reserves.

General Tyre Evolves To Reiterate Its Market Leadership Through Technological Advancements

9th June 2021 – Reflecting a fresh outlook General Tyre and Rubber (GTR) one of the country’s premier suppliers of tyres is rebranding itself to resonate more effectively with a younger demographic which forms bulk of the company’s customer base. The organization will now carry a revamped logo to assert itself as a name which has been synonymous with road safety and ride performance for more than 50 years. The new logo is a vibrant and distinct take to rejuvenate the image in the minds of its target audience.

GTR is one of Pakistan’s largest manufacturer of tyres which provides a complete range of tyres in all segments across Pakistan. The company was founded in 1963 and has since upheld a strong presence within the industry for being a leader through innovation in product development and passenger safety. GTR tyres undergo rigorous testing both locally as well as internationally in Europe and Japan. The company also makes sure that 90% of its raw materials are imported from high quality and verified sources.

GTR BRAND IDENTITY DIGITAL LAUNCH EVENT

GTR the new logo is a personification of the company’s dynamic vision to be the leader in tyre technology through quality improvement competitive prices customers’ satisfaction and meeting social obligations.

Speaking on the development Hussain Kuli Khan CEO/M.D General Tyre and Rubber Company of Pakistan stated “The visual cues like logos and taglines speak volumes about what it stands for and how it envisions to deliver the core offerings to customers. Our rebranding efforts focuses on distributing a message that the company is staying connected with its customer base in a sustainable manner. Our products are rigorously tested and designed with Pakistani roads in mind to ensure user satisfaction to the highest levels. The revamped logo and identity signify this approach with a fresh outlook towards future prospects.”

General Tyre has and still supplies all the leading automotive companies in the country with their tyres. In 2021 a milestone of manufacturing more than 40 million units since establishment was achieved by the company. The organization has also been recognized by Forbes as Asia’s best under a billion companies.