SIGNING CEREMONY OF TECHNICAL SERVICES AGREEMENT BETWEEN GTR & SHRC

August 2024 – Ghandhara Tyre and Rubber Company Limited (GTR) and Shandong Huasheng Rubber Co., Ltd. (SHRC), a leading technology service provider in the global tyre industry headquartered in China, came together for a signing ceremony held in Dubai to mark their strategic collaboration and explore opportunities in Pakistan’s tyre manufacturing sector.

The collaboration outlines the intention to explore the establishment of a Joint Venture (JV) in Pakistan for the manufacturing, marketing, sales, and supply of Truck Bus Radial (TBR) and Passenger Car Radial (PCR) tyres.

Based in Dongying, Shandong, China, SHRC has a global production capacity of 30 million PCR tyres and 9 million TBR tyres, with exports to more than 100 countries. In 2023, the company recorded a business volume of up to USD 1.5 billion.

Speaking about the collaboration, Mr. Hussain Kuli Khan, CEO of GTR, highlighted SHRC’s global expertise in tyre manufacturing, supported by its advanced R&D centre and high-performance Tyre Green Engineering Laboratory. These capabilities enable advanced material testing and innovation, strengthening the technical foundation for the proposed collaboration. He further emphasized that the proposed joint venture would prioritize the export of TBR and PCR tyres.

In September 2024, GTR subsequently entered into a seven-year Technical Service Agreement with SHRC to enhance its manufacturing processes by leveraging SHRC’s advanced technical expertise and proprietary knowledge.

The collaboration is expected to contribute to Pakistan’s economic development by supporting foreign exchange generation, creating employment opportunities, meeting growing local tyre demand, and reducing reliance on imports, thereby helping conserve valuable foreign reserves.

General Tyre Evolves To Reiterate Its Market Leadership Through Technological Advancements

9th June 2021 – Reflecting a fresh outlook General Tyre and Rubber (GTR) one of the country’s premier suppliers of tyres is rebranding itself to resonate more effectively with a younger demographic which forms bulk of the company’s customer base. The organization will now carry a revamped logo to assert itself as a name which has been synonymous with road safety and ride performance for more than 50 years. The new logo is a vibrant and distinct take to rejuvenate the image in the minds of its target audience.

GTR is one of Pakistan’s largest manufacturer of tyres which provides a complete range of tyres in all segments across Pakistan. The company was founded in 1963 and has since upheld a strong presence within the industry for being a leader through innovation in product development and passenger safety. GTR tyres undergo rigorous testing both locally as well as internationally in Europe and Japan. The company also makes sure that 90% of its raw materials are imported from high quality and verified sources.

GTR BRAND IDENTITY DIGITAL LAUNCH EVENT

GTR the new logo is a personification of the company’s dynamic vision to be the leader in tyre technology through quality improvement competitive prices customers’ satisfaction and meeting social obligations.

Speaking on the development Hussain Kuli Khan CEO/M.D General Tyre and Rubber Company of Pakistan stated “The visual cues like logos and taglines speak volumes about what it stands for and how it envisions to deliver the core offerings to customers. Our rebranding efforts focuses on distributing a message that the company is staying connected with its customer base in a sustainable manner. Our products are rigorously tested and designed with Pakistani roads in mind to ensure user satisfaction to the highest levels. The revamped logo and identity signify this approach with a fresh outlook towards future prospects.”

General Tyre has and still supplies all the leading automotive companies in the country with their tyres. In 2021 a milestone of manufacturing more than 40 million units since establishment was achieved by the company. The organization has also been recognized by Forbes as Asia’s best under a billion companies.