Recently, General Tyre (GTR) sponsored World Tourism Day which was celebrated on Sept. 27, 2017 at one of the world highest peak Khunjerab Pass which is 15397 FT above sea level. The festival was arranged by Cross Route Club (CRC). Around 200 bikers took part in this event. They journey embarked upon from Lahore and it took bikers three days to reach at roof of the world. One of the salient feature was that the national anthem of Pakistan was also sung unanimously by the participants. The motorcyclists were provided specially developed theme warm jackets carrying GTR & CRC logo on them.