Vision & Mission

VISION

To be the leader in tyre technology by building the Company’s image through quality improvement, competitive prices, customer satisfaction and meeting social obligations.

MISSION

  • To endeavor to be the market leader by enhancing market share, consistently improving efficiency and the quality of our products.
  • To offer quality products at competitive prices to our customers.
  • To improve performance in all operating areas, so that profitability increases thereby ensuring growth for the company and increasing return to the stakeholders.
  • To create a conducive working environment leading to enhanced productivity, job satisfaction and personal development of our employees.
  • To enhance productivity and continue discharging its obligation to environment by contributing to social welfare and adopting environmental friendly practices and processes to serve the society.